Many people reacted strongly to the Nationwide commercial broadcast during the Super Bowl on Sunday. It depicted a child actor - his sweet, innocent voice talking about all of the things he will never be able to do because he died in a (presumably "preventable") childhood accident.
I thought about writing about this, about my own response whilst actually having to accept and live with the fact that my child died due to a preventable illness, and then I saw this perspective piece,
::::::::::Becoming::::::::::: When the Media Utter the Words: Child Death
written by Dr. Joanne Cacciatore, a well-known expert in traumatic death and bereavement, and a bereaved mother herself. I have followed her blog for years. Ever since B.W. died and I found a book she wrote called "Dear Cheyenne". In this blog post responding to the Nationwide ad, Dr. Joanne says...
First, I know the non-bereaved were not expecting this commercial. People may tolerate commercials about domestic violence. Feminine hygiene girl power. Even alcohol related sentimentality. But something to awaken them from their delusion that, somehow, their child will never die? Nope. That is absolutely unacceptable. A "buzz kill" to quote one blogger. "Debbie downer" to quote a news reporter. "What were they thinking to air that ad?" to quote another.
Please read Dr. Joanne's full piece. I couldn't have said it better.